Cookies

By clicking “Fine”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.
Audio
Text
There are no comments yet
So in my last Tech Unicorn soundbite I was talking about B2C strategy. The flip side of that is B2B strategy. So business to business, business selling to other businesses. There is an extension of that which is B2B2C which if you have a product for the end user you use other companies as either resellers or integrators let's say you have something others users as an infrastructure for their services, you can go B2B2C or B2B. When it comes to the strategies here, this is what I do most of my time. I'm very happy to answer any questions, but first and foremost, you have the beauty of it is that even though sales cycles will take longer, each sale is going to bring in generally a lot more revenue. It's difficult because you're selling to a business and not a consumer. You have a whole different set of things that you need to convince them about. But if you can get in, then you can find your target market and why someone would need your product in their business and improve their business flows, you're absolutely killing it. And as far as general strategy goes, again, you have to, as for the earlier soundbites, you have to do your market research, understand what your target audience is, and again, selling into other companies, there's so many different things around talking to the right person at the right time etc. so you have to be a lot more open to rejection because again you can have 50 prospects get too interested in cell 1 and that's still decent. So yeah absolutely if you have got any questions on B2B strategy because it's so individual it's difficult to give a blanket strategy. Any questions I've been very, very happy to answer.
1
Reply
Copy link to post
Add comment

Related Posts

Kent Vorland
Kent Vorland

Do you zombie-scroll? #tech

26
26
Kent Vorland
Kent Vorland

ChatGPT the portfolio manager 🤣 #tech #business

24
24
4
Kent Vorland
Kent Vorland

Body fat % scales, do they work? #tech #fitness

29
29
5
Kent Vorland
Kent Vorland

Citymapper buses #tech

26
26
2
Kent Vorland
Kent Vorland

Do you know any online courses for coding? #tech #business

17
17
2
Kent Vorland
Kent Vorland

Any other similar initiatives for the underrepresented? #tech #business

23
23
4
Kent Vorland
Kent Vorland

Are there still tracking chips for sports shoes? #tech #sports

45
45
14
Kent Vorland
Kent Vorland

AI mapping what you're thinking 🤔 #tech #AI

17
17
Kent Vorland
Kent Vorland

15.2 - How to build a tech startup: B2C strategy - go niche! #tech #business

143
143
16
Kent Vorland
Kent Vorland

Are you using digital photo frames? #tech #photos

37
37
15
Kent Vorland
Kent Vorland

Home security! #tech #security

40
40
4
Kent Vorland
Kent Vorland

Interested in fireside chats with tech influencers? #tech #business

75
75
5
Kent Vorland
Kent Vorland

15.1 - building a tech unicorn: different GTM strategies #tech #business

23
23
2
Kent Vorland
Kent Vorland

Are there tech podcasts? #tech

40
40
6
Kent Vorland
Kent Vorland

Blue ticks and verification not working out #tech

43
43
9
Kent Vorland
Kent Vorland

Government Web services 😱 #tech

30
30
5
Kent Vorland
Kent Vorland

Online gambling and randomization #tech

37
37
12
Kent Vorland
Kent Vorland

McDonald's self serve ? #tech

21
21
10
Kent Vorland
Kent Vorland

Self serve bars? #tech

23
23
6
Kent Vorland
Kent Vorland

Parking tech anyone? #tech

25
25
4
Kent Vorland
Kent Vorland

Who's up for a tech talk?? #tech #business

58
58
13
Kent Vorland
Kent Vorland

Hard copy or Kindle? #tech #books

167
167
34
Kent Vorland
Kent Vorland

Alexa, Google Home or other? #tech #everything

27
27
8
Kent Vorland
Kent Vorland

Machine built with Lego growing human skin 😄 #tech #news

22
22
5
Follow Us
English
© Stereo, 2024
Get the full experience on the Stereo app
Open app