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So in my last Tech Unicorn soundbite I was talking about B2C strategy. The flip side of that is B2B strategy. So business to business, business selling to other businesses. There is an extension of that which is B2B2C which if you have a product for the end user you use other companies as either resellers or integrators let's say you have something others users as an infrastructure for their services, you can go B2B2C or B2B. When it comes to the strategies here, this is what I do most of my time. I'm very happy to answer any questions, but first and foremost, you have the beauty of it is that even though sales cycles will take longer, each sale is going to bring in generally a lot more revenue. It's difficult because you're selling to a business and not a consumer. You have a whole different set of things that you need to convince them about. But if you can get in, then you can find your target market and why someone would need your product in their business and improve their business flows, you're absolutely killing it. And as far as general strategy goes, again, you have to, as for the earlier soundbites, you have to do your market research, understand what your target audience is, and again, selling into other companies, there's so many different things around talking to the right person at the right time etc. so you have to be a lot more open to rejection because again you can have 50 prospects get too interested in cell 1 and that's still decent. So yeah absolutely if you have got any questions on B2B strategy because it's so individual it's difficult to give a blanket strategy. Any questions I've been very, very happy to answer.
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