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Storming the Weather
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Kent Vorland
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So, number 16, and it's been a while since I've been following on this because of various reasons, but here we are again. The last thing we talked about was mapping out target audience and creating a go-to-market strategy. And essentially, at this stage of your company's life cycle, this is essentially along with the roadmap that you've created and the MVP checklist is your business plan. Anybody who tells you you need to draw up a 25 page, 50 page business plan at this stage with executive summaries, etc, etc, is an idiot. And you should not listen to them. It's a waste of your time. Quite frankly, it's a waste of theirs. So this is all you need for now. Now, essentially, that you've got to go to market, what you need to start working on is your market strategy. You need to implement it, right? So whether you've decided to go digital, whether you've decided to go through acquiring customers organically, whether you've gone through B2B, that's entirely up to you. So what I'm going to be doing over the next few segments is I'm going to be mapping out what exactly, what different types of go-to-market strategy you can use. I'm personally a B2B person, which means that I sell our software and our technology to other companies which can either be directed to the company or it can be which I do to the company for them to use in their offering to end users so I'll explain more about what that is you can be a BTC you can go direct to consumer you can go grow organically you can be a mobile app only you can be a web application etc etc so again over the next few ones I'm going to be mapping out how what how and what kind of digital marketing strategies not digital marketing, what kind of go-to-market strategies you could have and how they all work and the pros and the cons, especially considering what an investor would want to see and what it looks like.
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Teaching as a form of nostalgia and doing so you're reminded of all the steps it took to get you here so that you can focus on the future once you share it with the world so I'm grateful that you approach things from that perspective and are not one of those greedy competitors who keeps things to yourself I am excited to actually learn a little bit more about this field because I know nothing
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Now I'm really happy to hear you say that and I completely agree. Not to mention I fully believe that people are willing to share their experiences rather than try to hold them because they're worried that people are going to be stealing them or they're worried that other people's success somehow staggers their own. I firmly believe people who want to give more make it much further as well. So I'm really happy to hear you say that. Thank you very much. And yeah, there's plenty more before these 15. I started at one. lots of people have icing on their συνcesse and it was so, so so change the confuse in any country must be tho only Americans we must be most
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