So, number 16, and it's been a while since I've been following on this because of various reasons, but here we are again. The last thing we talked about was mapping out target audience and creating a go-to-market strategy. And essentially, at this stage of your company's life cycle, this is essentially along with the roadmap that you've created and the MVP checklist is your business plan. Anybody who tells you you need to draw up a 25 page, 50 page business plan at this stage with executive summaries, etc, etc, is an idiot. And you should not listen to them. It's a waste of your time. Quite frankly, it's a waste of theirs. So this is all you need for now. Now, essentially, that you've got to go to market, what you need to start working on is your market strategy. You need to implement it, right? So whether you've decided to go digital, whether you've decided to go through acquiring customers organically, whether you've gone through B2B, that's entirely up to you. So what I'm going to be doing over the next few segments is I'm going to be mapping out what exactly, what different types of go-to-market strategy you can use. I'm personally a B2B person, which means that I sell our software and our technology to other companies which can either be directed to the company or it can be which I do to the company for them to use in their offering to end users so I'll explain more about what that is you can be a BTC you can go direct to consumer you can go grow organically you can be a mobile app only you can be a web application etc etc so again over the next few ones I'm going to be mapping out how what how and what kind of digital marketing strategies not digital marketing, what kind of go-to-market strategies you could have and how they all work and the pros and the cons, especially considering what an investor would want to see and what it looks like.