So the first go-to-market strategy is probably the one that most people think of when they think about go-to-market, which is B2C. So business to consumer or business to customer. This means that you with your product or your service take it directly to the customer yourself. Generally, what this does is it lets you communicate and serve your customers directly, which gives you a lot of control. Now, the other thing, the more difficult thing that companies struggle with is that in that case you need trust, which means you need to build a brand. Now in order to reach customers, obviously, as I spoke about earlier, you need to find your addressable market and what that looks like. But in general, with this approach, the more generalist you are, the more of a market you're going to have, but the more expensive it's going to be to build a brand. However, the more niche you are in setting up a company, the more immediate you're going to find your demand and product market fit, but you've already done your research so you know there's a fit. So the more niche you are, the easier and quicker you're going to be spreading in amongst that niche as the go-to product provided for what it is that you're offering. So generally, if you're going to take this approach and you don't have tens of millions to put into building a brand, which is often what it takes to really build something big, then I highly recommend going into a niche and serving a niche because that is something that can spread like wildfire on its own if you provide this niche with something that is specific and useful and relevant and not already there. There's a product market fit but again as we spoke about earlier if we've gone through the steps you've already sorted this out you know there's a fit so if you're going be to see. Go niche. That's my advice.

Thank you so much this is incredibly sound advice my question for you is how to what what is the tipping point between something being a necessity contextually in this niche market to it being a universal necessity the reason why I asked this question is how many apps in their infancy stage they fulfill and it's right there they're printing niche market but they expand and they grow and now we're dependent on them so how do I done

Kent thank you so much for that comprehensive response so we have 2522 possibilities right where one would be so niche that it would be restricted to this industry the other example the latter is that you can expand when it comes to intellectual property I'm in when it comes to copyright just want to have to obtain multiple copy rights if they're going to roll it out in different fields or does the model itself get copyrighted in that case

That's not really interesting take I actually agree with us totally makes sense and it's hard to apply all of that and want to go but I mean I suppose if you're super dedicated and you have the time to do all of that in a really consistent throughout time that's definitely gonna work

And I thank you so much for sharing in advance and for everything that you shared so far as somebody who hasn't really studied tech formally and somebody with ideas I am looking for that synergistic dynamic with prospective programmers and so it helps to know their legal boundaries in which such a relationship could country fruition and some idea could actually be helpful to the world