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Alright, so time for some Q&A. What are your digital marketing questions? Because I would love to know what questions y'all have. And then I'll do my best to answer them. or find someone that can answer them better than me.
So I say what do you think is the most impactful channel for a brand-new business to explore so because I'm in SCO and I will see I don't think he was actually the best channel for new businesses but I wonder if there's one that's more effective like social media or paid
Yes yeah I definitely group he was not the best Avenue for new businesses social media both organic and paid as well as other digital strategies like me to include in Google I would say that's the best way
But I would also say I got the same time having a balance like long-term Accio approach would like guest posting blogging or being on other people's podcast I could've stuff is it's something to start
In terms of the digital strategy, how much would the recommended strategy from the get-go trying to build a new business change depending on budget versus no budget.
Yeah sure the river that I think the background if you can do some low-level SCO just at the foundations right then I'll set you up for long-term success down the line but it is a long time channel and it takes a lot of effort and it's quite expensive so new business is a low-budget pretty best to avoid that
So definitely there's value in organic social and and obviously that's a longer-term strategy because it doesn't have the ads but you can drive your engagement app you drive your ad spend down as well
So what we're saying is that we're getting chat GBT to write up a digital marketing, go to market document, no low budget, no low and high budget. Oh, hey, that'd be interesting. I mean, just like I said.
So I use copy AI and Jasper and I I like copying I better honestly and it utilizes the chat GPT software but in a more business focused sense in any mean and yes I totally use it for dumber
So I understand that with my personal brand I have, it's very eclectic, I have a lot of different interests and I'm having a hard time with picking the avatar and target audience. And I'm having our time with niching down.
The benefits of niching down are definitely, you know, directing certain digital products and solutions to problems to a certain demographic of people. However, it's just really hard for me to put myself in a box like that. Any tips?
Yes, actually I have a bunch of tips. Nishing down is like, okay this is probably gonna take multiple sound bites because they only give us 15 seconds. Selful', Joseph merger.
Okay, so when it comes to the benefits of niching down you get your messaging is crystal clear and you become highly referable So there's probably a bunch of like your little topics probably have an overarching arching theme.
You know what? I'm gonna make this a sound **** just for you because I can go longer and explain everything. So I'm gonna do that. Give me just a minute.
This is a really good point because it's tough to find the balance between finding something specific problem and solving it and then not just being tied to that one issue but I do think actually there is higher potential in doing that I've been the best at that they've been shit