So on the theme of airports, just because I'm here, I was doing a bit of research and I saw that Chanel and JCD in Heathrow Airport put something in place to make the airport experience more experiential. So what they did is they put essentially a, let's just call it a multiverse spaceship in place so people could go in and experience a somewhat Chanel like hair cross. So they're providing a different angle for their brand and they're doing in such a unique manner that I don't think anyone else has emulated that before. Something really interesting I came across which I think in real big airport hubs like Singapore or Dubai that would work fantastically well at increasing brand awareness because I think people will use experiences like that in order to view brands in different lights and that will give brand awareness like none other and that appeals massively to people who direct target audiences or for this instance and sprints target audience.