First off, shout out to Aerold for this conversation that I'm bringing to you. It was inspired from a previous soundbite that I posted. But anyway, I've been thinking the more and more that we have information and access to music and media, do you feel like we're getting the quality that we deserve? And what could we do to change the narrative so they were always getting the quality versus quantity? Because right now it seems like it's all about how many songs can be put out, how many videos can be put out, how many movies, and nothing seems quite quality, and we're just settling.