This is another area where I'd say I'm still pretty bullish. I don't love the word trade-off or trade-down. I think consumers are really just, they're very thoughtful. They have a lot of information at their fingertips, and I think the consumer is in the driver's seat right now. So they're going to go online, they're going to go online,

Yeah, man That's crazy, I didn't think of that from that perspective, but I watched that channel too man Keep doing what you're doing