At the beginning of this year, I posted a video on TikTok of me doing an ice bath challenge. Really, my friend recorded it and I was like, fuck it, let's throw it on that beach. And for 24 hours, there wasn't even 10 views. But the next night after I posted it, I was showing my mom the video for Shits and Giggles. And as I was on my phone showing her, I was like, what? Every time I refreshed it, it kept going up exponentially. Now that video video has 10 million plus views.