The cake in this picture is beautiful and it's easily, in my opinion, worth $100. I would definitely pay $100 for the cake in this picture. As far as a first birthday party with my kids, I didn't do anything big for their first birthday because it was their first birthday. They didn't even know what a birthday was and honestly they see pictures but they don't even remember their first birthday. I got their cake from Walmart and it was just as good. Yeah, I didn't spend too much money for their first birthdays.