Bro, this is so huge. There's so many people that really, they don't even know it exists. You know, I feel like they don't really pay it too much mind and it's not even their fault. I mean, I grew up in a Hispanic and Asian household and it was completely thrown out the window, right? Like disregarded essentially. But yeah, I mean, being an adult now, managing multiple people at once for work and of course being a parent, it's huge. It is a necessity. More important.