Regarding the JLO's new brand related to cocktails, some people is just judging her because she's like, uh, encouraging this industry, knowing that his, her husband has been through an alcoholism problem. But I would say that celebrities just have this huge, uh, money, amount of money to invest and then their advisors just make an industry research about which products are more like trending and on demand and that way they just come up with new launches new brands new products do not take it that personal.