I mean, the roly is like, I don't know, in like pop culture especially, like everybody be like roly roly roly with a, you know what I mean? Like everybody knows about Rolex compared to like Gucci. Gucci really isn't known for like watches as much. Like when you think of watch, you think of Rolex, not Gucci. But Gucci has some nice stuff. Like Gucci makes like clothing and stuff. The intellectual doesn't do that.