I'm pretty sure most people in the world know who Hayley Bieber is, but in case you didn't, not only she's celebrity, but she's the owner of Rode, which is a really well-known skincare brand, and recently Rode collabed with Krispy Kreme because Hayley Bieber always talks about how glazed she looks because of her skincare and Krispy Kreme obviously having glazed donuts. It was just a genius idea and as of now they're releasing a, or it's already been released, the strawberry glazed donut and you can get it for the next few days. It's for a limited time, but I think it's just really smart how much marketing she's put into it and obviously people are going to want a donut and they're going to want her products. So again, I think it's genius, but I would love to hear your take on this.