It's crazy how the creators on TikTok have, they have the algorithm down, like, they talk into the camera like they're talking to you personally, as if they're your friend. And the person watching the video can take that and imagine they're talking to you, to them individually, but there are so many other people watching the video. But that's how they get popular, because they make you feel important and they keep you engaged by making it a conversation instead of informing you of things, you know? If that makes any sense.