I totally agree. Armchair activism is what I call it. And it just makes me so aggravated when you see like large creators when they get involved with this. You know, it's a niche, you know, it's a niche to pretend to care about a cause. It's a niche to raise awareness about a cause because at the end of the day, they're going to sell out and be on some damn tick tock shop trying to sell us some tumblers. Yeah, I said it. Hashtag that.