In 2010, Mattel introduced the computer engineer Barbie as a nod to the tech industry, while the doll with her pink laptop and binary code t-shirt was initially celebrated for promoting STEM careers to girls, it faced backlash due to an accompanying book titled, I Can Be a Computer Engineer. The story depicted Barbie as reliant on male friends for coding and fixing a computer virus, perpetuating gender stereotypes in tech. Critics argued that it undermined the very message the doll was supposed to convey. Following the uproar, Mattel apologized, acknowledging that the portrayal didn't align with Barbie's brand vision. It's a reminder of the importance of representation and the nuances involved in breaking stereotypes. Stay sharp with T.U.

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Crazy a computer-engineered Barbie

What is this?