I mean, it's essentially like having cable now. You got like seven different apps that we have to download and pay for. It ends up being the same as like a cable bill. It kind of sucks. And then the more, you know, down the line we get, there's going to be, you know, like more streaming services and then there's going to be like collaborations and they're going to like combine networks and it's going to be even more money. It's going to like, it's like turning back into cable. It's crazy.