Man, I have not heard that. That sounds terrible. Just because like you say it's bland, no one knows what that is. Because like all the streaming services I feel like have already been established, right? Like I just don't see any like new ones popping up, you know? So when you would say to someone like, you want to, what do you see on just Macs? They'd be like, the hell's that? Like it's just gonna cause everyone to have to explain what it is. And like you say HBO kind of represents this kind of cinematic art for the most part, you know, that I think would...